How Context-Based Translation Influences Localization

How Context-Based Translation Influences Localization

Language is what we use to communicate with one another. It is the way we perceive and interpret the world around us. Language carries our thoughts, ideas, and perspectives of the environment we live, and as social creatures, we never stop interacting with our environment. Also, this interaction is subject to space and time. So, the meaning behind our interaction has a lot to do with where and when we interact. To put it simply, context matters. When we say…

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Why Global Content Strategy Must Go Beyond Sales

Why Global Content Strategy Must Go Beyond Sales

In today’s global business landscape, it is necessary for a business to possess a global content strategy. However, a recent piece of research from Research Scape and Skyword shows us that most marketers in the United States aren’t engaging markets outside their own borders. In fact, about 64% of global companies lack a global content strategy. Global content strategies are very important. For starters, they offer protection from disruptive threats. Recently, a study conducted by IBM managed to identify what…

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Why App Localization Matters

Why App Localization Matters

If you’re a smartphone user, you obviously know about apps and how many of them flood the market every day. There’s an app for everything today. Want to order food? Get an app for that. News? No problem. Jokes? Yup, even that. Apps have turned smartphones into information hubs. You can access almost anything at any time. Apps have become such an integral part of our lives that imagining even a few minutes without them sends shivers down our spines….

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4 Reasons Why Localization May Not Succeed without Effective Optimization

4 Reasons Why Localization May Not Succeed without Effective Optimization

In a globalized economy, it is very easy for most companies to penetrate a foreign market. However, not all of them get it right. The biggest mistake these companies make is to assume that their tried and tested marketing strategies applied back home can work for a completely new market as well. Businesses today need to understand the importance of localization. A customer on the other side of the world is very different from the one back home. So, there…

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Why You Need to be Good at Making Connections to Succeed with Localization

Why You Need to be Good at Making Connections to Succeed with Localization

In a globalized world, localization is extremely important. Fortunately, making localization happen isn’t as hard what a lot of businesses imagine it to be. We’ve already been blessed with the necessary tools and technologies to hasten the process. However, the sad truth is that not every business out there has taken advantage of these resources. For instance, among the Fortune 500, only 48% have even bothered to translate their websites from English to a required foreign language. These companies don’t…

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4 Top Factors to Consider in Cross-Border Customer Communication

4 Top Factors to Consider in Cross-Border Customer Communication

One of the key factors involved in effective localization is cross-border communication. How you interact with customers from a foreign market plays a pivotal role in your localization strategy. In order to make sure things don’t go wrong, here are 4 factors that you need to focus on: 1. Customer care and support Communication is more than just speaking. It’s about actions and a good business makes sure that customers know how much they are valued. The primary factors that…

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3 main reasons why Google Translate just won’t cut it any more

3 main reasons why Google Translate just won’t cut it any more

If you want your business to reach out to a global audience, the first thing to focus on is your localization and translation efforts. After all, you do want to prioritize ensuring that your content is really easy for your audience to understand no matter which part of the world they live in, right? For many business owners, a surprising majority, in fact, all this means is that they spruce up their knowledge and use of Google Translate. But is…

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5 Ways to Engage with Customers to Understand Needs of the Local Audience

5 Ways to Engage with Customers to Understand Needs of the Local Audience

One-off marketing might have been the general trend decades ago. But thanks to the Internet, that isn’t the case anymore, especially with platforms such as social media. Customers are inherently different today. They expect their relationship with a brand to go beyond just purchases. According to Mohan Sawhney, a Clinical Professor of Marketing at the McCormick Foundation Chair of Technology, Kellogg School, this dramatic change in customer behavior is a red flag. It indicates that companies should wake up and…

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7 Tips to Align Your Offerings with Global Audiences

7 Tips to Align Your Offerings with Global Audiences

Gone are the days when businesses only catered to a local clientele or worked within a single country. Today, even small businesses and startups have a presence in many countries with a huge customer base. When you plan on expanding your business to a wider and diverse audience, you have to develop strategies that suit the local market. You have to localize to globalize. In other words, you have to tap into local markets to expand your business globally. Here…

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Why Localization Results In Better Sales?

Why Localization Results In Better Sales?

In this age of digital business and mobile marketing, it is not enough to have a website and mobile application to draw in customers. Competition is quite high, with new trends emerging every day for faster business development. Localization is one among these trends. It doesn’t matter if your business is small, medium, or large; localization has proven to increase sales and conversions. Localization is not the mere translation of your online content into the local language. It includes building…

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Keeping Translation Costs Within Reason

Keeping Translation Costs Within Reason

Globalization is not an option if you truly want to gain access to a global audience; it is a necessity. However, for many small businesses, the cost factor may be a huge deterrent in pursuing globalization of content very efficiently. If you are having second thoughts about paying up for translation for your pages into languages that may make communication better across the world, it may be good news for you that you can do this quite affordably. Here are…

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Why Take a Regional Approach to Global Websites

Why Take a Regional Approach to Global Websites

No matter how big a brand you may be or how profitable a company, the focus should never completely go out of making sure that every dollar you spend is being utilized in the right way. In this bid to get the most value out of every dollar, smart business owners do make sure that they can cut costs wherever possible without compromising on the product or the process. Today’s business environment is highly competitive and it is not just…

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How to ensure that your global content is attractive enough for potential customers

How to ensure that your global content is attractive enough for potential customers

How to ensure that your global content is attractive enough for potential customers? Expanding your business’ reach beyond geographical boundaries is a savvy move to improve your market base and profitability. And this is no longer as challenging as it used to be, say a decade ago, simply because of the digitally connected world we live in today. A potential customer in Asia can view the website of a business in the U.S. and place orders without having of leave…

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Why Should You Focus On Mobile Localization?

Why Should You Focus On Mobile Localization?

Today, businesses are expanding their portfolio like never before. The availability of mobile devices, collaboration tools, and a more inclusive workspace has them working from all around the globe. They have begun to customize the business based on customer needs. Even investors find companies, who have a global market base, attractive. When you have a business that is geographically diverse, it is important you focus on localization of your mobile applications. Localization, in simple terms, is the process of developing…

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Customize the mobile widget!

Customize the mobile widget!

Users have always been able to access your language widget when they visit your website on a mobile browser. Now you can customize the mobile version of your widget in your Widget Settings. Choose between the standard normal size or a compact version. Normal: Compact: Ready for the world? We’ll help you get there. Get started today with 14 days free:

Avoiding the cookie cutter approach to translation needs for global customers

Avoiding the cookie cutter approach to translation needs for global customers

The key objective behind localization is to ensure that the business’s message and brand blend seamlessly into the regional preferences and trends. The locals must be able to easily associate with the brand and adopt it as their own. Irrespective of where the brand originates from, it must appear as if it has been designed for the specific region where it is being marketed or where the service is being advertised. A common mistake Often, businesses take the easy route…

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Why Should you Localize your website and application?

Why Should you Localize your website and application?

The worldwide web has made it possible for you to access a marketplace that is virtually unlimited. Now, which business owner would actually say no to the possibility to capturing more customers for his brand or product? Not smart ones, obviously and this is exactly why you should welcome localization with open arms as well. What’s the connection? Well, to explain that, first you need to understand what localization means. Localization defined Simply put, when you localize your website or…

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Best Practices for Localization

Best Practices for Localization

Today, there is immense potential for every business to expand its market share beyond geographical boundaries and capture markets that have been inaccessible, until now. This opens up virtually unlimited opportunities for the business to improve its profitability. But all of this hinges on how well the business has managed to localize itself so that it enters a foreign market and blends in with the existing business-scape perfectly, making it easy and intuitive for the local to ‘adopt’ as their…

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Localize vs. Competitors

Localize vs. Competitors

Marketing needs to have a global flavor today and that is not just because the internet has made the entire world your audience. For the most part, irrespective of your product, service or business niche, it pays to have a marketing strategy that takes into consideration the customers from all over the world. Of course, it is also very important to align your marketing, in particular, your content to the local audiences everywhere so that your reach is efficient and…

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The History of Localization

The History of Localization

Localization – the process of adapting a product or content to a specific market or geographical location – goes back to the 1980s when American software giants started expanding operations globally. As computer software moved into the hands of regular office users, the need for language-friendly features and interface became necessary to encourage adoption and drive efficiency. The way it worked back then was that development teams turned over the software code and source files to the localization team. Unfortunately,…

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