3 main reasons why Google Translate just won’t cut it any more

3 main reasons why Google Translate just won’t cut it any more

If you want your business to reach out to a global audience, the first thing to focus on is your localization and translation efforts. After all, you do want to prioritize ensuring that your content is really easy for your audience to understand no matter which part of the world they live in, right? For many business owners, a surprising majority, in fact, all this means is that they spruce up their knowledge and use of Google Translate. But is…

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5 Ways to Engage with Customers to Understand Needs of the Local Audience

5 Ways to Engage with Customers to Understand Needs of the Local Audience

One-off marketing might have been the general trend decades ago. But thanks to the Internet, that isn’t the case anymore, especially with platforms such as social media. Customers are inherently different today. They expect their relationship with a brand to go beyond just purchases. According to Mohan Sawhney, a Clinical Professor of Marketing at the McCormick Foundation Chair of Technology, Kellogg School, this dramatic change in customer behavior is a red flag. It indicates that companies should wake up and…

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7 Tips to Align Your Offerings with Global Audiences

7 Tips to Align Your Offerings with Global Audiences

Gone are the days when businesses only catered to a local clientele or worked within a single country. Today, even small businesses and startups have a presence in many countries with a huge customer base. When you plan on expanding your business to a wider and diverse audience, you have to develop strategies that suit the local market. You have to localize to globalize. In other words, you have to tap into local markets to expand your business globally. Here…

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Why Localization Results In Better Sales?

Why Localization Results In Better Sales?

In this age of digital business and mobile marketing, it is not enough to have a website and mobile application to draw in customers. Competition is quite high, with new trends emerging every day for faster business development. Localization is one among these trends. It doesn’t matter if your business is small, medium, or large; localization has proven to increase sales and conversions. Localization is not the mere translation of your online content into the local language. It includes building…

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Keeping Translation Costs Within Reason

Keeping Translation Costs Within Reason

Globalization is not an option if you truly want to gain access to a global audience; it is a necessity. However, for many small businesses, the cost factor may be a huge deterrent in pursuing globalization of content very efficiently. If you are having second thoughts about paying up for translation for your pages into languages that may make communication better across the world, it may be good news for you that you can do this quite affordably. Here are…

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Why Take a Regional Approach to Global Websites

Why Take a Regional Approach to Global Websites

No matter how big a brand you may be or how profitable a company, the focus should never completely go out of making sure that every dollar you spend is being utilized in the right way. In this bid to get the most value out of every dollar, smart business owners do make sure that they can cut costs wherever possible without compromising on the product or the process. Today’s business environment is highly competitive and it is not just…

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How to ensure that your global content is attractive enough for potential customers

How to ensure that your global content is attractive enough for potential customers

How to ensure that your global content is attractive enough for potential customers? Expanding your business’ reach beyond geographical boundaries is a savvy move to improve your market base and profitability. And this is no longer as challenging as it used to be, say a decade ago, simply because of the digitally connected world we live in today. A potential customer in Asia can view the website of a business in the U.S. and place orders without having of leave…

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Why Should You Focus On Mobile Localization?

Why Should You Focus On Mobile Localization?

Today, businesses are expanding their portfolio like never before. The availability of mobile devices, collaboration tools, and a more inclusive workspace has them working from all around the globe. They have begun to customize the business based on customer needs. Even investors find companies, who have a global market base, attractive. When you have a business that is geographically diverse, it is important you focus on localization of your mobile applications. Localization, in simple terms, is the process of developing…

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Customize the mobile widget!

Customize the mobile widget!

Users have always been able to access your language widget when they visit your website on a mobile browser. Now you can customize the mobile version of your widget in your Widget Settings. Choose between the standard normal size or a compact version. Normal: Compact: Ready for the world? We’ll help you get there. Get started today with 14 days free:

Avoiding the cookie cutter approach to translation needs for global customers

Avoiding the cookie cutter approach to translation needs for global customers

The key objective behind localization is to ensure that the business’s message and brand blend seamlessly into the regional preferences and trends. The locals must be able to easily associate with the brand and adopt it as their own. Irrespective of where the brand originates from, it must appear as if it has been designed for the specific region where it is being marketed or where the service is being advertised. A common mistake Often, businesses take the easy route…

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Why Should you Localize your website and application?

Why Should you Localize your website and application?

The worldwide web has made it possible for you to access a marketplace that is virtually unlimited. Now, which business owner would actually say no to the possibility to capturing more customers for his brand or product? Not smart ones, obviously and this is exactly why you should welcome localization with open arms as well. What’s the connection? Well, to explain that, first you need to understand what localization means. Localization defined Simply put, when you localize your website or…

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Best Practices for Localization

Best Practices for Localization

Today, there is immense potential for every business to expand its market share beyond geographical boundaries and capture markets that have been inaccessible, until now. This opens up virtually unlimited opportunities for the business to improve its profitability. But all of this hinges on how well the business has managed to localize itself so that it enters a foreign market and blends in with the existing business-scape perfectly, making it easy and intuitive for the local to ‘adopt’ as their…

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Localize vs. Competitors

Localize vs. Competitors

Marketing needs to have a global flavor today and that is not just because the internet has made the entire world your audience. For the most part, irrespective of your product, service or business niche, it pays to have a marketing strategy that takes into consideration the customers from all over the world. Of course, it is also very important to align your marketing, in particular, your content to the local audiences everywhere so that your reach is efficient and…

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The History of Localization

The History of Localization

Localization – the process of adapting a product or content to a specific market or geographical location – goes back to the 1980s when American software giants started expanding operations globally. As computer software moved into the hands of regular office users, the need for language-friendly features and interface became necessary to encourage adoption and drive efficiency. The way it worked back then was that development teams turned over the software code and source files to the localization team. Unfortunately,…

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Provide better context to translators with a screenshot!

Provide better context to translators with a screenshot!

We know how important it is to provide context to translators when they’re working on your phrases. For each phase you can currently provide context to help translators better understand its meaning. And now we’ve made it even easier to provide them context: attach screenshots to each of your phrases to provide a visual context to translators! By simply uploading the screenshot with the phase, translators can now visually see what your phrases mean and enhance the quality of the…

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How To Expand Your eCommerce Business Into South East Asia (and Beyond!)

How To Expand Your eCommerce Business Into South East Asia (and Beyond!)

Southeast Asia is increasingly becoming the most attractive eCommerce market globally, as the fastest growing consumer markets in the world. The consumers in this region are a growing tech-savvy population with a huge shopping-culture, helping your business to thrive. Given that, how can you expand your eCommerce business in Southeast Asia and beyond? Research infographic courtesy of the Singapore Post eCommerce division Go Responsive Failing to engage with mobile and desktop shoppers in Southeast Asia is a major mistake. The…

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8 Countries to Consider First When Expanding Your Online Business

8 Countries to Consider First When Expanding Your Online Business

Whether you’re expanding to remain competitive, or to grow as a company, some countries offer greater economic opportunity. http://data.worldbank.org/ China With over 1 billion people and a rapidly growing economy, China is estimated to spend $1 trillion online by 2019 (Business 2 Community). That, along with increased mobile sales, makes China an ideal place for online businesses to target. But be effective, one must to study cultural nuances. Russia While this may or may not come as a surprise, Russia…

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TextMaster Enterprise Translation Now Available to Order — $0.18/word

TextMaster Enterprise Translation Now Available to Order — $0.18/word

When news broke earlier this summer of a huge funding round in TextMaster, a leading European translation and proofreading service, we decided to investigate a partnership with their talented team. We’re proud to announce that, as of earlier this week, our users can place orders directly in the Localize dashboard for TextMaster enterprise translation (18¢ / word). Give it a try! This new option is most appropriate for complex or high-value content — marketing transcription for brochures, business reports, white…

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How Localization Builds Customer Loyalty

How Localization Builds Customer Loyalty

Localization is the process of adapting a product or content to a specific locale or market. When you take your product or campaign global, it is vital that you first understand the cultural, religious and political impact it will have, and tailor your offer accordingly. Charging into a new market before conducting user and cultural research can spell disaster. You will gain more respect and customer loyalty by focusing on what is important to the customer. How Culture Works Against…

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Marketing Translations For Landing Pages

Marketing Translations For Landing Pages

Why You Need to Translate Your Content Marketing is simple: providing the right message, at the right time. To that end, translating content helps global populations to understand your brand, making them imperative for clear and long-term consumer value. Before moving forward, one must (and by extension, translators) have a firm grasp on the goals… like promotion, being top of mind, or building awareness. Image Courtesy of http://skiilight.com/ The Benefits of Accurate Translations Increasing the amount of eyeballs on your website…

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