Key Features That Impact E-Commerce Localization

Key Features That Impact E-Commerce Localization

E-Commerce is a sector that went from ambiguity to revolutionary in less than a decade. The phenomenon isn’t limited to the west alone. For instance, in a country like India, e-commerce has been rapidly snatching the market from its brick and mortar rivals. Flipkart, a leading e-commerce retailer in India, came into being in 2007 and by 2014 it grew to be 5 times bigger than it was when it started. This is just one example of how e-commerce has…

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Issues to Be Fixed Before Creating an Effective Localization Team

Issues to Be Fixed Before Creating an Effective Localization Team

Localization is the process of adjusting the characteristics and properties of a product to suit the needs of the social, cultural and political dimensions of a particular culture. Localization is a highly profitable practice that generates additional revenue for companies. When localized products are released in foreign locations, it is modified keeping in mind the requirements of its target customers. As a result, localised versions of products often yield better results in the domestic markets. Localization often suffers from the…

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Avoid These Web Translation Traps

Avoid These Web Translation Traps

Any business seeking to expand its reach to markets where English is not the first or dominant language will require a website translation service. Entire websites often need to be translated before entering a foreign market, and this can create a litany of problems in terms of marketing, messaging, brand audience, and other related factors. Translation is not an easy process and there are several traps that you should avoid before, during, and after the translation process. Failing to gain…

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How to Vet Translation Vendors

How to Vet Translation Vendors

The content translation industry is booming. Organizations that offer translation services are now choosing to outsource their work. When you do decide to utilize the services of an external agency, it becomes imperative to find service providers whose working style is similar to your own. Finding a translation vendor isn’t the challenge; finding the right one is. The human resources of the company have a direct bearing on productivity and earnings. This is why organizations have manifold requirements when it…

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How to Leverage Technology in Creating Global Content

How to Leverage Technology in Creating Global Content

When it comes to technology, most global marketers have very high expectations. In fact, several surveys tell us that a majority of marketers believe technology to be a key component in making content marketing more efficient, especially on a global scale. Well, those marketers aren’t wrong at all. Technology definitely changes things for the better. However, what most marketers fail to realize is that simply implementing technological tools isn’t enough. There needs to be a strategy in place for things…

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Choosing Translation Management Services

Choosing Translation Management Services

If the latest statistics from MRRSE are to be believed, the global translation software market will be worth $10 billion in the next 3 years or so. The reason for this tremendous growth lies in the fact that not all businesses have the capacity to manage localization requirements for multiple markets. To put it simply, they are highly dependent on translation management services. But, as the market for translation management systems grows, it offers up a plethora of choices. This,…

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Markets Where Localization Strategy Can Help You Win

Markets Where Localization Strategy Can Help You Win

There’s a lot that goes into developing an app. First, you spend a significant amount of time trying to construct a business case. Next, you spend months making sure of your requirements and finding the right people to work on the project. It’s only after that you actually begun working on the app, which involves another series of sleepless nights. Since you’re putting so much effort into developing your app, wouldn’t you want to make sure that your ROI is…

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Identifying a Localization Leader

Identifying a Localization Leader

Sales. Hiring. Localization. These are three key functions that determine the growth of a business today. However, most companies don’t have someone leading the 3 rd function. Localization doesn’t get the same treatment as sales or hiring. In fact, almost 90% of the time, localization is simply an after-thought and as a function, it gets distributed across multiple teams. However, in actuality, localization is just as important as sales or hiring. It’s a function that needs its own master. Having…

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Creating a Translation Strategy that is Scalable

Creating a Translation Strategy that is Scalable

Content marketing can be quite a complex affair. As a marketer, you need to work with a wide range of content formats to make your content marketing strategies as effective as possible. Statistics tell us that the average marketing organization publishes over 10 content formats. As content marketing grows to become more complex and voluminous, you need a translation strategy that is scalable. However, most marketers are failing to see this. If you were to ask them how their localization…

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The International SEO List of Things to Do

The International SEO List of Things to Do

A primary objective of localization is to expand your business into foreign markets. In today’s online world, that means making your presence felt on the web. That brings us to the topic of international SEO. The right international SEO strategy can offer you a cheap and flexible solution to help you penetrate foreign markets. However, there are a few key elements that need to go into an international SEO strategy to actually make it work. Let’s have a look at…

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Localization Best Practices for Your Checkout Page

Localization Best Practices for Your Checkout Page

You’ve probably spent a ton of effort to make your website as appealing as possible to the local demographic. That’s a great step and you should pat yourself on the back for it. Your local customers are probably enjoying a smooth browsing experience. However, you begin to notice that, despite having all that traffic, there really seems to be no action at the checkout page. Well, it’s probably because you haven’t applied these set of localization best practices for checkout…

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Why Offer a Native Brand Experience

Why Offer a Native Brand Experience

According to David Ogilvy, a brand isn’t just what you communicate; it is what the customer experiences as a whole. To put it as simply as possible, a customer’s perception of your brand is determined by the experiences you provide them. This is something that every business needs to prioritize. However, providing a memorable experience becomes even more challenging once a brand starts expanding into foreign markets. So, what is a brand to do in this situation? Well, the answer…

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How Context-Based Translation Influences Localization

How Context-Based Translation Influences Localization

Language is what we use to communicate with one another. It is the way we perceive and interpret the world around us. Language carries our thoughts, ideas, and perspectives of the environment we live, and as social creatures, we never stop interacting with our environment. Also, this interaction is subject to space and time. So, the meaning behind our interaction has a lot to do with where and when we interact. To put it simply, context matters. When we say…

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Why Global Content Strategy Must Go Beyond Sales

Why Global Content Strategy Must Go Beyond Sales

In today’s global business landscape, it is necessary for a business to possess a global content strategy. However, a recent piece of research from Research Scape and Skyword shows us that most marketers in the United States aren’t engaging markets outside their own borders. In fact, about 64% of global companies lack a global content strategy. Global content strategies are very important. For starters, they offer protection from disruptive threats. Recently, a study conducted by IBM managed to identify what…

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Why App Localization Matters

Why App Localization Matters

If you’re a smartphone user, you obviously know about apps and how many of them flood the market every day. There’s an app for everything today. Want to order food? Get an app for that. News? No problem. Jokes? Yup, even that. Apps have turned smartphones into information hubs. You can access almost anything at any time. Apps have become such an integral part of our lives that imagining even a few minutes without them sends shivers down our spines….

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4 Reasons Why Localization May Not Succeed without Effective Optimization

4 Reasons Why Localization May Not Succeed without Effective Optimization

In a globalized economy, it is very easy for most companies to penetrate a foreign market. However, not all of them get it right. The biggest mistake these companies make is to assume that their tried and tested marketing strategies applied back home can work for a completely new market as well. Businesses today need to understand the importance of localization. A customer on the other side of the world is very different from the one back home. So, there…

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Why You Need to be Good at Making Connections to Succeed with Localization

Why You Need to be Good at Making Connections to Succeed with Localization

In a globalized world, localization is extremely important. Fortunately, making localization happen isn’t as hard what a lot of businesses imagine it to be. We’ve already been blessed with the necessary tools and technologies to hasten the process. However, the sad truth is that not every business out there has taken advantage of these resources. For instance, among the Fortune 500, only 48% have even bothered to translate their websites from English to a required foreign language. These companies don’t…

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4 Top Factors to Consider in Cross-Border Customer Communication

4 Top Factors to Consider in Cross-Border Customer Communication

One of the key factors involved in effective localization is cross-border communication. How you interact with customers from a foreign market plays a pivotal role in your localization strategy. In order to make sure things don’t go wrong, here are 4 factors that you need to focus on: 1. Customer care and support Communication is more than just speaking. It’s about actions and a good business makes sure that customers know how much they are valued. The primary factors that…

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3 main reasons why Google Translate just won’t cut it any more

3 main reasons why Google Translate just won’t cut it any more

If you want your business to reach out to a global audience, the first thing to focus on is your localization and translation efforts. After all, you do want to prioritize ensuring that your content is really easy for your audience to understand no matter which part of the world they live in, right? For many business owners, a surprising majority, in fact, all this means is that they spruce up their knowledge and use of Google Translate. But is…

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5 Ways to Engage with Customers to Understand Needs of the Local Audience

5 Ways to Engage with Customers to Understand Needs of the Local Audience

One-off marketing might have been the general trend decades ago. But thanks to the Internet, that isn’t the case anymore, especially with platforms such as social media. Customers are inherently different today. They expect their relationship with a brand to go beyond just purchases. According to Mohan Sawhney, a Clinical Professor of Marketing at the McCormick Foundation Chair of Technology, Kellogg School, this dramatic change in customer behavior is a red flag. It indicates that companies should wake up and…

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